Blogging 101, Blog Marketing & Advertising,
Blog Monetization & Business Workshop

February 18: Blogging 101 Workshop
(18 slots available)

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist.
  • 9:00 - 12:00
    • Introduction to Blogging
      • Type of blogs highlighting the popular ones
      • Platform
      • Blog creation
    • Blog ethics
      • Copyright
      • Advertising
      • Re-publishing
    • Blog content
      • Purpose
      • Topic tracking
      • Writing
      • Monitoring performance
      • Podcasting
      • Vlog
  • 1:00 - 5:00 Blog Promotion and Marketing
    • Ping
    • Advertising
    • Social bookmarks, networks, and media
    • Contests
    • Google Reader
    • Comments
    • Link exchange
February 19: Blog Marketing & Advertising
(18 slots available)

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads
    • Paid reviews
    • Paid features
    • Identifying target blogs
February 20: Blog Monetization & Business
(18 slots available)

This hands-on workshop discusses the various ways that blogs can be monetized and make it self-sustaining:

Blog Monetization
  • Get Paid to Blog by Joining Blog or Content Network
  • Joining Advertising Programs
    • banner ads
    • text link ads
    • advertorials
    • paid post
  • Joining Affiliate Programs
  • Book/E-Book Publishing Based from a Blog
  • Sell products or service through the blog
Blogging as a Business
  • Creating a Blog Content Network
  • Creating a Blog Advertising Network
  • Creating a Blog Writers Network
  • Getting Consulting and Blogging Projects

Trainer's Profile:

Janette Toral published her first website in 1997. At present, she maintains more than 30 websites and blogs tackling various topics. She has a blog advertising and writer's network. Also renders blog consulting especially to entities wanting to tap blogs as a medium to market their products & services.

Last August, Janette released the book Blogging from Home ( that aims to serve as reference to anyone who wants to learn how to blog.

She is active in the blogging community organizing the annual Top 10 Emerging Influential Blogs writing project ( and volunteer project lead for the annual iBlog: The Philippine Blogging Summit ( Her current advocacy is getting bloggers involved in the Philippines 2010 elections by actively sharing insight on issues that are relevant to the elections and help in monitoring developments.

Schedule: February 18, 19 and 20, 2009
Time: 9:00 am to 5:00 pm
Venue: Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City

Course Fee: Php 3,000 per day (Exclusive of VAT)

Attend all 3-day workshop and get a Blogging from Home book for free!

Course fee is inclusive of handouts, certificate, snacks and lunch.  Please make all checks payable to Posh Marketing Services.

For Manila training registration, please register here.  For other details, please call Joniel Rocio at 974-5653 or 0927-4701374 or 0922-8707538 or email

Cancellation of registration should be made seven working-days before the training date.  Otherwise, 50% of the training fee shall be charged.  No show during the training shall be charged 100% of the training fee.