Cebu: Search Engine Marketing, Social Network, Blog Marketing &
Advertising Workshop

Search Engine Marketing, Social Network, Blog Marketing & Advertising Hands-on Workshop series this June 8 to 10 at Netopia Internet Cafe, Lower Ground Floor, SM Cebu from 10 am to 6 pm.

We can only accept a maximum of 16 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 8 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop
(16 slots available)

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1
  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation.
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
Web Content and SEO Writing Workshop
  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    • Inform search engines what your site is about.
    • Push your article and website to a high position on search results.
    • Encourage target readers to click on the links.
    • Connects with your readers once they reach your website.
  • Writing effective newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.
Off-page optimization 101
  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.
June 9: Social Network Marketing & Advertising
(16 slots available)

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.
  • Introduction to Social Networking
  • Top social networking sites in the Philippines
  • Using social networks to promote yourself
    • Improving your profile
    • The power of tags

  • Using social networks to promote your company
    • Creating groups
    • Creating fan pages
    • Uploading photos
    • Uploading videos
    • Disseminating updates

  • Advertising in social networks
    • Audience targeting
    • Ad campaign text
    • Monitoring results

  • Creating a Social Networking Strategy
June 10: Internet & Blog Marketing & Advertising
(16 slots available)

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Internet & Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads (Google AdWords & other sites)
    • Paid reviews
    • Paid features
    • Identifying target blogs and websites
  • Blog Advertising Campaign Plan and Actual Hands-on
    • Product, Service, or Website to Promote
    • Keywords or keyphrases identification
    • Registration in a blog advertising marketplace for blog post & site-wide linking
    • Blog selection
    • Campaign placement: blog post and site-wide links
    • Monitoring of output

  • Joining the Internet & Blog Advertising Specialist Program
Trainer's Profile:

Janette Toral is the author of the DigitalFilipino.com E-Commerce Workshop E-Book and co-author/editor of the Philippine Internet Review: 10 Years of Internet History (1994 - 2004).

She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.

She regularly conducts training on e-learning, e-mail marketing, Internet advertising, blogging, online payment, website marketing, e-commerce project planning, software process improvement, requirements management, and software project management.

She rendered consulting work from May 2005 to June 2007, functioning as executive director, to the Congressional Oversight Committee for the E-Commerce that resulted to the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B. Corp.), Consumer Protection on Electronic Banking (BSP Circular 542), Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and Collection System in Government (DTI-DOF Joint DAO #2), NTC  Data Log Retention Circular, and NTC Consumer Protection Guidelines.

Schedule: June 8 to 10, 2009
Time: 10:00 am to 6:00 pm
Venue:
Netopia Internet Cafe, Lower Ground Floor, SM Cebu
Fee: Php 2,500 per day (Exclusive of VAT)


Course fee is inclusive of handouts and certificate only.  No food will be served at the training.  Please make all checks payable to Posh Marketing Services.


For training registration, please register here.  For other details, please call Joniel Rocio at 974-5653 or 0920-9826837or 0922-8583538 or email jrocio@poshmarketingservices.com.


Cancellation of registration should be made seven working-days before the training date.  Otherwise, 50% of the training fee shall be charged.  No show during the training shall be charged 100% of the training fee.

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