hands-on workshop will discuss tips and techniques to get your site to
the top of search engine rankings (e.g. Google, Yahoo, and MSN) and
stay there. It will also teach participants how to write web content
that is useful and attractive for its target audience to attain search
On-page Optimization 1o1
Introduction to Search Engine Marketing / Search Engine Optimization
Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
Keywords discovery, attractiveness analysis, and implementation.
How search engines process information as it crawls websites.
Improving your website structure and navigation.
Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
Web Content and SEO Writing Workshop
How the Internet user reads online
Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
SEO writing skills to:
Inform search engines what your site is about.
Push your article and website to a high position on search results.
Encourage target readers to click on the links.
Connects with your readers once they reach your website.
Writing effective newsletters, blogs, Web 2.0 content, among others
Encourage readers to subscribe to your website content updates.
Off-page optimization 101
your website linked through directory submissions, article writing,
online press releases, and social media/networking tools. (off-page
Introduction to paid advertising programs.
Tracking and fine tuning your website.
June 9: Social Network Marketing & Advertising (16 slots available)
hands-on workshop will tackle how to use the top social networking
sites as a tool to promote your products, services, and website.
Introduction to Social Networking
Top social networking sites in the Philippines
Using social networks to promote yourself
Improving your profile
The power of tags
Using social networks to promote your company
Creating fan pages
Advertising in social networks
Ad campaign text
Creating a Social Networking Strategy
June 10: Internet & Blog Marketing & Advertising (16 slots available)
hands-on workshop will look into various ways that blogs can be tap as
a medium to reach out to target market segments as a new advertising
and marketing alternative.
Tapping Blogs to Create Buzz (events, give-aways, promo)
Tapping Bloggers for Insight and Feedback (alerts)
Identifying target blogs
Internet & Blog Advertising
3rd party banner or text ads (Google AdWords & other sites)
Identifying target blogs and websites
Blog Advertising Campaign Plan and Actual Hands-on
Product, Service, or Website to Promote
Keywords or keyphrases identification
Registration in a blog advertising marketplace for blog post & site-wide linking
Campaign placement: blog post and site-wide links
Monitoring of output
Joining the Internet & Blog Advertising Specialist Program
has published 14 research reports tackling Internet, e-commerce, online
banking, IT manpower, outsourcing, mobile phone usage, IT adoption
developments in the country.
She regularly conducts training
on e-learning, e-mail marketing, Internet advertising, blogging, online
payment, website marketing, e-commerce project planning, software
process improvement, requirements management, and software project
She rendered consulting work from May
2005 to June 2007, functioning as executive director, to the
Congressional Oversight Committee for the E-Commerce that resulted to
the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B.
Corp.), Consumer Protection on Electronic Banking (BSP Circular 542),
Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and
Collection System in Government (DTI-DOF Joint DAO #2), NTC Data Log
Retention Circular, and NTC Consumer Protection Guidelines.
Schedule: June 8 to 10, 2009
Time: 10:00 am to 6:00 pm
Venue: Netopia Internet Cafe, Lower Ground Floor, SM Cebu Fee: Php 2,500 per day (Exclusive of VAT)
fee is inclusive of handouts and certificate only. No food will be served at the training. Please make
all checks payable to Posh Marketing
of registration should be made seven working-days before the training date.
Otherwise, 50% of the training fee shall be charged. No show during
the training shall be charged 100% of the training fee.
Please join our 2009 Training Requirements Survey, click here.
Please join our Training Requirements Survey, click here.