Digital Marketing Course

Most of the Digital Marketing training program concentrates on the theory base on what they read and heard.  It is important to cover the practicality and right approach by the one who has a wide experienced in the industry.

Our training is practical and actionable that can be easy to follow using the proven step-by-step road map of Digital Marketing. 

Objective of the Course:

Skills & Tools 

Become proficient in doing organic and paid advertising using well know platform like Facebook, Instagram, Good AdWords and Analytics.

Production Standard 

Develop a digital marketing plan and campaign driven organic and paid advertisement – using search, display, and engagement tactics. Measured by key performance indicators.

The Big Picture: 

Become leading digital driver of the company’s bottom line by using cutting-edge strategies and effective platform to market your products or services to expand your reach and acquire new online customers.

 

Day 1

Digital Marketing Framework & Strategy

Business & Customer Strategy:

  • Define the core components of a business (value proposition, business model, customer)
  • Explain your business model and write an elevator pitch
  • Define Digital Marketing, explore its evolution and the current landscape.
  • Digital Marketing Vs. Traditional Marketing
  • Define your audience and build a target persona with a customer empathy map. The key concept of marketing on the web – how to listen, learn and then create successful digital marketing campaigns
  • Examine what are the best practices in creating compelling website
  • Case study of several companies that successfully implement the campaigns using search and social media channels

Practical Digital Marketing search engine marketing 

  • Differentiate between broadcast, direct, and social channels
  • Define channels that you will use in campaigns, and where your approach is paid, earned, or owned
  • Review SEO and its role in marketing
  • Identify keywords for your business and their use for growth
  • Develop an SEO strategy
  • Use keyword tools for research and write SEO tactics for your web content

Workshop

  • Creating keywords for your company
  • Setting up a real Google campaign
  • How to set-up meta description
  • Audit the website 

Paid Social & Advertising

  • Perform keyword research analyzing search volume and competition
  • Apply keyword and search intent targeting to your business
  • Define click bidding and bid management, budgeting
  • Create your own AdWords campaigns
  • Evaluate results and optimize AdWords
  • Review key metrics and KPIs for SEM
  • Outline the process for running a social ad campaign
  • Create and manage a social ad campaign for Facebook, Twitter, and/or Instagram
  • Interpret metrics to optimize paid social strategies across platforms 

Workshop

  • The participants will do the google AdWords using search, video and mobile
  • Participants can define the KPI’s

 

Day 2

Content Marketing & Social Media Marketing 

Content Strategy

  • Outline the process for developing content campaigns
  • Create a content plan with key messaging, content mapping, distribution and measurement
  • Develop a Native Advertising strategy to increase targeted reach of your content 

Social Media Marketing

  • Distinguish best uses and approaches to the primary social platforms
  • Curate and modify digital content across your social channels
  • Determine the role of community management in social media marketing.

Marketing Acquisition & Conversion Rate Optimization

Landing Pages, UX, & Lead Generation

  • Review best practices of digital marketing UX
  • Explore how on-site marketing works and the ways to optimize those efforts
  • Evaluate the design, functionality, and effectiveness of landing pages
  • Develop landing pages and forms for your business 

A/B Testing & Marketing Optimization 

  • Utilize best practices for conducting A/B tests across channels
  • Consider various reporting techniques to communicate results
  • Develop optimization strategies to meet overall marketing goals
  • Describe potential outcomes, benefits, and risks when employing A/B testing and experiments
  • Set up and apply A/B tests to your business
  • Discuss Conversion Rate Optimization

Workshop 

  • Participant will set-up a landing page or sales page using a certain platform
  • They will do A/B Split Testing of the marketing campaigns

Email Marketing 

  • The key components of an email marketing plan
  • How to easily define your email marketing goals
  • Text emails vs image emails
  • How to make sure your offers are valuable
  • Introduction to A/B testing in email
  • Introduction to timing and frequency

Workshop 

  • Participants will create an email campaign and auto-respond Analytics, Data, & Reporting
  • Setup and apply the basics of Google Analytics, including core concepts like Goal Tracking, and micro and macro conversions
  • Describe and compare strengths and weaknesses of attribution models (last click, time decay, multichannel)
  • Participants will set-up Google analytics, and goal tracking


Training Details:

Date: May 25 and 26, 2017
Training Fee: Php 11,000.00 per participant
Group Package:
5 Participants + 1 Free Participant
Venue:
Berjaya Makati Hotel - 7835 corner Eduque St., Makati Ave., Makati City Philippines 1209

REGISTER HERE!

For more details, please call Jennifer Chua at 506-2048 and 0917-8133680.  You can also email us at info@imarketevents.com or jenniferchua@imarketevents.com.