SEO, eStore, Online Payment

and Blog Marketing Hands-on Workshop

January 26  - Drive Search Engine Traffic to Your Site Workshop

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation. 
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.

January 27: Web Content and SEO Writing Workshop

This hands-on workshop will teach participants how to write web content that is useful and attractive for its target audience and attain search engine rankings.

  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    • Inform search engines what your site is about.
    • Push your article and website to a high position on search results.
    • Encourage target readers to click on the links.
    • Connects with your readers once they reach your website.
  • Writing newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.

January 28: Creating an eStore (Your Own or Affiliate Site)

This hands-on workshop will help the participant plan and put up an eStore. For the actual eStore creation, they will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Competition analysis
  • Features list (prioritization)
  • Product pricing
  • Delivery options
  • Content plan
  • eStore Creation (using Amazon.com aStore)

January 29: Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

This hands-on workshop gives participants an overview on various payment options that can be explored online. Demo of local payment systems and Paypal for credit card payment acceptance shall also be done.

  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
  • Using Paypal to accept payments online
    • Account creation
    • Creating Buy Now / Subscribe Now payment buttons
    • Creating an Invoice Billing
    • Creating Recurring Payments/Subscription option
    • Adding Paypal code to your website or blog.
  • Fraud detection

January 30: Blog Marketing & Advertising

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads
    • Paid reviews
    • Paid features
    • Identifying target blogs

Trainer's Profile:

Janette Toral is the author of the DigitalFilipino.com E-Commerce Workshop E-Book and co-author/editor of the Philippine Internet Review: 10 Years of Internet History (1994 - 2004).

She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.

She regularly conducts training on e-learning, e-mail marketing, Internet advertising, blogging, online payment, website marketing, e-commerce project planning, software process improvement, requirements management, and software project management.

She rendered consulting work from May 2005 to June 2007, functioning as executive director, to the Congressional Oversight Committee for the E-Commerce that resulted to the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B. Corp.), Consumer Protection on Electronic Banking (BSP Circular 542), Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and Collection System in Government (DTI-DOF Joint DAO #2), NTC  Data Log Retention Circular, and NTC Consumer Protection Guidelines.

January 26  - Drive Search Engine Traffic to Your Site Workshop

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation. 
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.

January 27: Web Content and SEO Writing Workshop

This hands-on workshop will teach participants how to write web content that is useful and attractive for its target audience and attain search engine rankings.

  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    • Inform search engines what your site is about.
    • Push your article and website to a high position on search results.
    • Encourage target readers to click on the links.
    • Connects with your readers once they reach your website.
  • Writing newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.

January 28: Creating an eStore (Your Own or Affiliate Site)

This hands-on workshop will help the participant plan and put up an eStore. For the actual eStore creation, they will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Competition analysis
  • Features list (prioritization)
  • Product pricing
  • Delivery options
  • Content plan
  • eStore Creation (using Amazon.com aStore)

January 29: Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

This hands-on workshop gives participants an overview on various payment options that can be explored online. Demo of local payment systems and Paypal for credit card payment acceptance shall also be done.

  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
  • Using Paypal to accept payments online
    • Account creation
    • Creating Buy Now / Subscribe Now payment buttons
    • Creating an Invoice Billing
    • Creating Recurring Payments/Subscription option
    • Adding Paypal code to your website or blog.
  • Fraud detection

January 30: Blog Marketing & Advertising

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads
    • Paid reviews
    • Paid features
    • Identifying target blogs

Trainer's Profile:

Janette Toral is the author of the DigitalFilipino.com E-Commerce Workshop E-Book and co-author/editor of the Philippine Internet Review: 10 Years of Internet History (1994 - 2004).

She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.

She regularly conducts training on e-learning, e-mail marketing, Internet advertising, blogging, online payment, website marketing, e-commerce project planning, software process improvement, requirements management, and software project management.

She rendered consulting work from May 2005 to June 2007, functioning as executive director, to the Congressional Oversight Committee for the E-Commerce that resulted to the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT ( S.B. Corp.), Consumer Protection on Electronic Banking (BSP Circular 542), Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and Collection System in Government (DTI-DOF Joint DAO #2), NTC  Data Log Retention Circular, and NTC Consumer Protection Guidelines.

Schedule: January 26, 27, 28, 29 and 30, 2009
Time: 9:00 am to 5:00 pm
Venue: Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City


Course Fee: Php 3,000 per day (Exclusive of VAT)


Course fee is inclusive of handouts, certificate, snacks and lunch.  Please make all checks payable to Posh Marketing Services.



For Manila training registration, please register here.  For other details, please call Joniel Rocio at 974-5653 or 0927-4701374 or 0922-8707538 or email jrocio@poshmarketingservices.com.

Cancellation of registration should be made seven working-days before the training date.  Otherwise, 50% of the training fee shall be charged.  No show during the training shall be charged 100% of the training fee.